ysl branding | ysl brand identity ysl branding From changing its name to Saint Laurent to bringing an air of perma-cool to the fashion house, creative director Hedi Slimane has turned the company’s fortunes around.
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Allure Eau de Parfum by Chanel is a Amber Vanilla fragrance for women. Allure Eau de Parfum was launched in 1999. The nose behind this fragrance is Jacques Polge. Chanel .
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With this strategy firmly in place, Saint Laurent will continue growing and affirming itself in the 21st century as a brand with a strong and clear DNA. Founded by Yves Saint Laurent in 1961, Saint .The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand's logos were designed in 1963 by A. M. Cassandre. During the 1960s and 1970s, YSL popularized the beatnik look, safari jackets, tight pants, and thigh-high boots. In 1966, YSL debuted Le Smoking, a tuxedo suit for women. In an attempt to democratize fashion, YSL began prod.With this strategy firmly in place, Saint Laurent will continue growing and affirming itself in the 21st century as a brand with a strong and clear DNA. Founded by Yves Saint Laurent in 1961, Saint Laurent has become a leading luxury brand. Read more on the history of Saint Laurent here.The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand's logos were designed in 1963 by A. M. Cassandre . [ 7 ] During the 1960s and 1970s, YSL popularized the beatnik look, .
Discover the Saint Laurent official online store. Explore the latest collections of handbags, ready to wear, shoes, leather goods and accessories for men and women. From changing its name to Saint Laurent to bringing an air of perma-cool to the fashion house, creative director Hedi Slimane has turned the company’s fortunes around.
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Explore the enduring legacy of Saint Laurent, from its founding by Yves Saint Laurent to its modern form as Saint Laurent Paris. Learn about iconic products like the Le Smoking suit and Tribute sandal, and discover how the brand influences contemporary fashion, pop culture, and street style.In 1957, when Monsieur Dior unexpectedly died of a heart attack, the then 21-year-old was named the brand’s creative director. His debut collection, spring 1958’s Trapeze line, was a runaway success. Met with a standing ovation at its presentation, it literally changed the course of fashion. Mostly tasked with decorating store fronts and tailoring haute couture gowns, the young Saint Laurent made sure to keep a close eye on his mentor to learn the ins and outs of the business while finding ways of reinforcing his own sense of status and independence just as the nation had been doing. We used Girvin’s proprietary BrandQuest® methodology to explore the heart and spirit of the YSL legacy — and the research of the learnings of the YSL brand constituency. That spiritual string is founded on the premise, and the promise of — a relationship to the genius of Monsieur Yves Saint Laurent.
In 1966, Yves Saint Laurent introduced his iconic "Le Smoking" tuxedo suit for women, challenging societal norms and redefining femininity in fashion. This groundbreaking creation revolutionized women's eveningwear and cemented Saint Laurent's reputation as a pioneer of gender-fluid fashion. It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced that it will change its name to “Saint Laurent Paris.” Why, I wondered, would one of the most.
With this strategy firmly in place, Saint Laurent will continue growing and affirming itself in the 21st century as a brand with a strong and clear DNA. Founded by Yves Saint Laurent in 1961, Saint Laurent has become a leading luxury brand. Read more on the history of Saint Laurent here.The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand's logos were designed in 1963 by A. M. Cassandre . [ 7 ] During the 1960s and 1970s, YSL popularized the beatnik look, .Discover the Saint Laurent official online store. Explore the latest collections of handbags, ready to wear, shoes, leather goods and accessories for men and women. From changing its name to Saint Laurent to bringing an air of perma-cool to the fashion house, creative director Hedi Slimane has turned the company’s fortunes around.
Explore the enduring legacy of Saint Laurent, from its founding by Yves Saint Laurent to its modern form as Saint Laurent Paris. Learn about iconic products like the Le Smoking suit and Tribute sandal, and discover how the brand influences contemporary fashion, pop culture, and street style.
In 1957, when Monsieur Dior unexpectedly died of a heart attack, the then 21-year-old was named the brand’s creative director. His debut collection, spring 1958’s Trapeze line, was a runaway success. Met with a standing ovation at its presentation, it literally changed the course of fashion.
Mostly tasked with decorating store fronts and tailoring haute couture gowns, the young Saint Laurent made sure to keep a close eye on his mentor to learn the ins and outs of the business while finding ways of reinforcing his own sense of status and independence just as the nation had been doing. We used Girvin’s proprietary BrandQuest® methodology to explore the heart and spirit of the YSL legacy — and the research of the learnings of the YSL brand constituency. That spiritual string is founded on the premise, and the promise of — a relationship to the genius of Monsieur Yves Saint Laurent. In 1966, Yves Saint Laurent introduced his iconic "Le Smoking" tuxedo suit for women, challenging societal norms and redefining femininity in fashion. This groundbreaking creation revolutionized women's eveningwear and cemented Saint Laurent's reputation as a pioneer of gender-fluid fashion.
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